Komen Kansas City Race for the Cure Tops $1 million in Revenue


Registrations, Sponsorships, Fundraising & New Venue help Affiliate Succeed

KANSAS CITY, MO – The 2015 Susan G. Komen® Greater Kansas City Race for the Cure met and exceeded its fundraising goal generating more than $1 million to support local programs, services and breast cancer research with additional fundraising contests continuing through October 31, 2015. Nearly 15,000 participants, vendors and volunteers came together for the event held at Worlds of Fun.

“The response from the breast cancer community has been overwhelming,” said Carli Good, Executive Director of the Greater Kansas City Affiliate. “A new race venue; a new date for the event and enhanced fundraising opportunities have driven revenue to this point faster than ever before.” Good added that she is hopeful the fundraising trends will continue through October’s Breast Cancer Awareness Month. Race participants who fundraise are eligible for incentives based on their totals as of the end of October.

Late last year leaders of Komen Kansas City announced plans to move the annual event to Worlds of Fun and the date it was held in response to challenges with holding Kansas City’s largest nonprofit 5K / 1 Mile event downtown.

“We love Union Station and all that comes with hosting event of this size in downtown Kansas City,” said David Armstrong, Special Events Director for Komen KC. “We hated leaving downtown but moving the event to Worlds of Fun helped generate more than $260,000 in added fundraising opportunities. Ultimately, more funds raised means more members of our community helped when they need it most.” Good, Armstrong and their Race Leadership Team are still evaluating the 2015 event and what makes sense for future Races in Kansas City.

Earlier this year, Komen KC announced more than $1 million would be committed to support their mission including: $375,000 for mission support (grant oversight; referrals, advocacy and outreach); $273,000 to underwrite screening services; $193,000 to support scientific research; $82,000 to assist with diagnosis and treatment; $78,000 in support for breast health education. These investments bring Komen Kansas City’s 22-year totals to more than $19 million aimed at saving lives and ending breast cancer forever – The majority of these funds each year come from the annual Race for the Cure.

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $889 million in research and provided $1.95 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.

About Susan G. Komen Greater Kansas City Affiliate

Through events like the Race for the Cure®, Rock the Ribbon & the Pink Promise Brunch the Kansas City Affiliate has invested more than $19 million in local community breast health programs in our 17-county service area and in research throughout the US with our national grants program. Up to 75% of net proceeds generated by the Affiliate stay in the Kansas City region. The remaining income (25%) goes to the Susan G. Komen Grants Program to fund research. For more information please visit KomenKansasCity.org or join the conversation on Facebook at facebook.com/KomenKansasCity, Twitter at @KomenKansasCity, Instagram @KomenKC, or our BehindTheRibbon Blog.

Hard Choices Ahead

By Guest Columnist: Theresa Osenbaugh
Community Outreach Manager
Komen Kansas City

It’s a “nail-biting” time at Komen Kansas City. We are in the middle of the process for choosing our upcoming grant recipients. Last November, we received 19 applications from organizations across our 17-county service area. All are geared at the long-term goal of making a significant impact on breast cancer in our community.

Awarding grants is no easy process. When I first started at Komen, I remember thinking to myself, “This has to be the greatest job in the world. It has to be easier to give out the funding than to be on the grant writing end of the request!” The greatest job in the world, for me, has been true….the latter of my statement is another story! You see, the grantees we work with and even many of the applicants who do not get funded on any given year become part of our family. As a funder, we are heavily involved with the programming in our community, know our grantees by first name and often the sound of their voice over the phone, and celebrate success together regularly. As the amount of dollars requested rises so does the chance that we have to call a long-term partner and tell them we are unable to meet their needs in full this grant cycle.

Here is a rundown on the process of how Komen grants are awarded in Kansas City based on our upcoming grant cycle’s timeline:

  • November 2012: Grant Applications (19 in total) were received to the Komen office
  • November-December 2012: Grant Applications were reviewed for “compliance.” This means that staff and volunteers reviewed the grants to ensure they met a priority from our Community Profile, were focused strictly on breast health, were going to a tax-exempt organization, etc.
  • January 2013: Our review panel received an orientation. The panel is made up a diverse group of people with specific knowledge related to health care, breast care, grant writing or funding, or a similar skill set.
  • January 2013- February 2013: The review panel members are individually reviewing grants and ranking them based on specific criteria outlined in our request for applications. The scores are combined to create a launching point for discussion. Then, the review panel meets in person to decide the order in which the grants will be brought to the Board of Directors for funding approval.
  • February – March 2013: The list of grants is presented to the Board in the order which the review panel would like them to be funded. Then, the Board agrees to fund the grants, in order, until we exhaust the dollars we have available.

    Past Komen local grant recipients

    Past Komen local grant recipients

In the last two years, we have received an average of $1.6 million dollars in grant requests. Although last year was our largest funding year yet in our local community, we were still only able to fund $925,525. That left several worthy organizations without funding for their breast health programs. We are blown away by the quality of breast health programs in our community and would love to partner with each applicant in some way but we need your help! It is incredibly difficult to not be able to fund the full amount of requests. We know our community needs these services.

The dollars that are given back to these worthy organizations come from the community and we work hard to ensure they are put to use for programs that are restricted to breast health and the majority serving low-income women across our service area.

Our grant announcement will be coming at the end of March, but it is then that our work just begins over again. We will remember that $1.6 million dollar average and make it a goal to raise more money than ever so we can continue to grow our impact in partnership throughout Kansas City and the greater service area. There are a lot women counting on us!