When You Race for the Cure…


When You Race for the Cure

Contributing Author: Donna Rounds, PhD
Sponsored by: Tohi Ventures, LLC

When you Race for the Cure, you race for your loved ones, your friends, yourself and your health. Staying healthy is how you win. Exercise, getting enough sleep, and eating nutrient-rich foods every day is an important part of staying healthy. Recommendations for a healthy diet emphasize eating five or more portions of fruits and vegetables per day, as plant-based foods are low in calories, high in fiber, and loaded with vitamins and minerals. As an added bonus, plant-based foods are the best source of naturally occurring antioxidants.

The Importance of Antioxidants

Antioxidants protect the cells of your body from oxidative stress created by “free radicals” which are unstable molecules produced during normal metabolism, aging, trauma, disease, pollution, or excessive exercise. Oxidative stress results from the unfavorable balance between the production of free radicals and the available antioxidant defenses aligned against them. Eating plant-based foods or beverages high in polyphenols and anthocyanins add powerful antioxidants to defend your body against oxidative stress.

Scientific research has identified “polyphenols” and “anthocyanins” as the plant made natural compounds that provide antioxidant, anti-inflammatory and immune health components. Although the extra mechanisms of action of polyphenols and anthocyanins have not been decisively proven, there is strong evidence demonstrating the health benefits of their antioxidant properties.

Aronia Berries-the Superist of SuperberriesAronia Berries

Research has demonstrated that berries are the most nutrient dense fruits with the highest level of polyphenols and anthocyanins. Blueberries, cranberries, and cherries can easily be found in your local stores, but other berries have higher levels of these powerful natural compounds. Aronia, the new “Superberry” in town, has the highest polyphenol level of all fruits and berries. The Aronia Berry has a total antioxidant measure more than three times that of blueberries and outscores blueberries more than four times in anthocyanins. Aronia contains 277 antioxidants known and used by humans, more than any berry, citrus, vegetable, grain, and spice.

The Aronia Berry is native to North America and was highly prized by indigenous people for its nutritional properties and as a herbal remedy. The re-discovery of Aronia and its health benefits is an exciting addition to our dietary choices. Although not yet commonly found in the aisles of your supermarket, this power-packed berry can now be found in Tohi, the hydrating and nutritious Aronia Berry beverage bursting with antioxidants.

Eat berries as part of a balanced diet so you can stay healthy and win the race of your life!

Sponsored by Tohi Aronia Berry Beverages, the deep purple berry beverage bursting with the juice of antioxidant-rich Aronia Berries, the hydrating benefits of water and the natural sweetness of monk fruit for a low calorie, clean label, 100% natural, whole body benefit. Good for you from head to Tohi!  

Tohi_12ct-Variety w Splash


Be sure to visit the Tohi booth at the Susan G. Komen Greater Kansas City Race for the Cure this Saturday between 200P and 600p at Black & Veatch (11401 Lamar) in Overland Park, KS for a free sample.

For more information, visit www.drinktohi.com.

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