Susan G. Komen Greater Kansas City Affiliate received top honors for their social media efforts at the Nonprofit Connect Philly (Philanthropy) Awards ceremony held on October 21 at the Nonprofit Solutions Conference in Kansas City, MO.
Komen Kansas City Executive Director Carli Good and Communications Manager Michael A. Levine were in attendance to receive the honor at the event. The Philly Awards are an annual competition honoring excellence in nonprofit communications. The Social Media category was one of four new groups added to the contest including Best Media Blitz; People’s Choice and Best in Show.
“We’ve placed a heavy focus on digital engagement with our supporters over the past six months,” said Good. “Having meaningful interactions with our followers on Facebook, Twitter, LinkedIn and our blog has allowed us to better communicate our mission, impact and challenges as well as offering us a new way to attract supporters.”
This year, with social media being added to the competition, a group of college students from the University of Central Missouri were engaged in the judging process. Fifty four nonprofit agencies social media efforts were evaluated by 75 students at UCM’s Integrated Business Experience. Ten factors were identified and used as measures in evaluating each of the agency’s efforts. The two social media vehicles analyzed were Facebook (used by 67% of the population) and Twitter (used by 16%) and were weighted accordingly. The judging criteria included:
- Graphic interest of page or feed
- Sustainability for audience
- Effectiveness of message or mission
- Presence of call to action (to donate, volunteer, get assistance, etc.)
- Ease of use and link to organization
- Following (likes, retweets, quotes, mentions, etc.)
- Willingness to return
- Likelihood to refer to a friend
- Overall feeling and connection
The scores were weighted: Facebook = 80% and Twitter = 20%. After the UCM students had finished, a separate panel of area marketing professionals and nonprofit professionals looked at the top five that were narrowed down and selected by the students. Using the same criteria, they chose and confirmed the winners.
“It’s an honor to have been recognized as a leader in this category by both business students as well as our nonprofit colleagues,” said Levine. “Our focus has always been to get the message in to the hands of our supporters where and when they need it. From enhancing the participant experience at our at our Race for the Cure with the social media command center to being an active member of our regional communications team for breast cancer awareness month we continue to explore new ways to engage our followers and allow them a voice in the fight against this terrible disease.”
For a full list of Nonprofit Connect Philly winners: Click Here!
About Nonprofit Connect
Nonprofit Connect is a membership organization that links the nonprofit community to education, resources and networking so organizations can more effectively achieve their missions. Founded by volunteers in 1976 with the initial goal to provide a networking and educational venue for fundraisers the organization merged with the Clearinghouse for Mid-Continent Foundations in 2000 and integrated with NCN and CANBE in 2008. In late 2008, 2008 the Council on Philanthropy became Nonprofit Connect: Network. Learn. Grow. For more information on Nonprofit Connect visit their Website at http://www.npconnect.org.